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THE ROLE OF SERVICE QUALITY ON CUSTOMER BEHAVIOR AND ITS IMPACT ON MARKET SHARE IN THE NIGERIAN BANKING INDUSTRY.

CHAPTER 1: INTRODUCTION 1.1 Background to the study Banks are key players in the operations of financial markets and are important in maintaining the smooth running of a country’s economy. In an increasingly modest environment, the ‘quality service’ is a key measure of a company’s success that continues to impress the consideration of banking organizations, […]