Dimensions of Digital Marketing Dissertation
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Digital Marketing is a field of Marketing which comprises of marketing methods which are executed using digital technologies. The field has grown from a mere two to three methods to a full-fledged academic degree with an increasing number of students acquiring certification and degree in this particular and reaping numerous benefits from it.
Digital Marketing, as the name suggests, relies entirely on methods of marketing which work using digital technologies. Since the advent of the digital era, academics and professions have changed on a large scale owing to the technology which now comprises an integral part of our lives. There is technology present in every single aspect of our life. As such, the field of marketing has also incorporated digital and technology-assisted methods to enhance customer satisfaction and lead generation which in turn, yield profits for all.
Digital Marketing like marketing itself is not only limited to profit-based companies who thrive to maximize profit but are also heavily used by non-governmental and non-profit organizations to attain the spotlight which helps their organization achieve mainstream status and hence, helps in growth. Organizations still stuck on conventional methods of marketing may find themselves unable to gain any lead generation or customer base or even a name in the mainstream which would ultimately pave the path for their destruction.
We provide Digital Marketing Help mainly on the below-listed methods:
Social Media Marketing is the most renowned method out of all the digital marketing methods and refers to marketing done via social networking sites such as Facebook, Twitter, LinkedIn, YouTube etc. What started out as a simple tool to bridge the communication gap between people worldwide, has now been transformed into a valuable tool for businesses everywhere. Content shared via social networking sites travels faster than via any other channel now and all organizations now ensure their presence on such sites for increased engagement.
Search Engine Marketing comprises of methods which aim to increase the search rankings of an organization and therefore make it appear in the primary searches. These consist of paid as well as organic methods of Search Engine Marketing. Organic methods like Search Engine Optimization take time but are still effective while methods like Pay-Per-Click garner results faster since they charge the organization for every time an ad of theirs is clicked. Both methods are effective depending on the budget and execution.
E-Mail Marketing has been in usage from quite a while and remains effective even today. People are still more likely to open their e-mails which consist of promotions, offers or in general newsletters or postings from an organization and helps in keeping the customers and people updated of the day to day happenings of an organization.
Smartphone Marketing refers to targeting audience which is heavily reliant on smartphone usage which now encompasses a major portion of our population today. This can be done through SMS and MMS Marketing and Mobile Apps. Many people now use apps for their day-to-day activities instead of opening the websites for their required work.
Affiliate Marketing is similar to the sponsored form of marketing which allows organizations to display their ads through other platforms. An example of this is Amazon which does all the work and charges the business once their deal is done.
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