Marketing Dissertation Topics

INTRODUCTION

Marketing is one of the most in-demand areas of study with almost every other student enrolling themselves in the respective area. A wide-ranging and rather important area of study, Marketing is basically concerned with ensuring that a product or service is made known to its target audience. In order to ensure that, several methods are carried out.

The study of Marketing is further spread out into various subfields with students pursuing the field up to doctorate or PhD level. Students need to select from one of the myriad of Marketing dissertation topics so that they can write their dissertation accordingly.

While students generally do need Dissertation Help while working on their dissertations, the first step that they need assistance with is selecting the right topic to work on. Hence, in order to help out students with this particular process, we have added some free topics for students to browse through, as part of the Marketing dissertation writing service that we provide.

MARKETING DISSERTATION TOPICS

TOPIC 1: To articulate relevant strategies to mitigate the negative impact posed by Viral Marketing whilst undertaking customer engagement campaigns

RESEARCH AIM: The aim of the topic is to develop an understanding of the strategies that can be used to deduce the negative effects of the viral marketing during campaigns that involve customer engagement. Dissertation Help Online deliberates the concept of viral marketing and the way organisations use this strategy in order to attract and retain customers. Since the meaning of viral marketing is associated with the way customers are known to share product information on the internet it will be vital to study its negative effects on the customer engagement campaigns. The Dissertation Proposal will develop an initial foundation with regards to the fact that if a product is not popular enough it can pose a great threat on the customer engagement activities.

TOPIC 2: To demarcate the usefulness of Pop Up Advertising in positively swaying consumer interest towards a particular brand

RESEARCH AIM: This study will explore the usefulness of the pop-up advertising in order to gain the interests of the customers towards a particular brand. The Dissertation Help will allow to investigate the techniques such as pop-up advertising in order to market and promote their products. In order to attract and retain customers, marketers often use internet and the Dissertation proposal will extensively introduce and highlight the importance of pop-ups while marketing. This research will further enable to determine the consumer’s pre and post purchasing behaviour.

TOPIC 3: Understanding the liaison between Content Creators and Word of Mouth in the branding portfolio of organisations

RESEARCH AIM: With the aid of The Dissertation Help there will be a successful explanation of the relationship between the content creators and the word of mouth during the branding portfolio of organisations. Word of mouth is associated with the extensive promotion of the organisation’s products and services. Moreover this study will also be used to discuss that content creators are supposedly known to provide adequate amount of data regarding any sort of products so that there are positive reviews for any organisation. Write my Dissertation will discuss of the various negative and positive effects on the organisation which could be a result of appropriate or inappropriate content creation.

TOPIC 4: How potent is the use of Chatbots in an organisation’s digital marketing communication strategy?

RESEARCH AIM: Marketing Dissertation writing service will aid in outlining the importance of the utilisation of chatbots by organisations in the digital marketing strategy. Organisations have long relied upon chatbots since the introduction and the advancement of the internet. This research will highlight that chatbots have been used by the organisations to directly connect with the customers and understand their preferences thus leading towards a better customer experience. This research will also outline the advantage provided by chatbots such as the reduction of costs and increases the effectiveness of the digital marketing communication.

TOPIC 5: Assessing the challenges and benefits associated with the use of Beacon Technology in tandem with Retail Marketing.

RESEARCH AIM: The purpose of conducting this study is highlight and extensively explain the advantages of the utilisation of the beacon technology in the aspect of retail marketing. In order to understand to what beacon technology is and with the help of Marketing Dissertation writing service there will be a deliverance of an in-depth explanation of its importance and usefulness in the retail marketing sector. Beacon technology involves wireless technology that can be used by the retail stores in order to improve their sales and customer service. The research will also shed light upon the utilisation of various innovative technologies in the stores in order to develop a competitive advantage over others.

TOPIC 6: To infer the gains allied with the use of predictive analysis for an organisation’s marketing strategy

RESEARCH AIM: In order to predict the preferences and demands of the customer it will be important to make use of the predictive analysis which will be deliberated by the Marketing Dissertation writing service. Marketers are regarded to identify the various demands and needs set by the customer in order to develop products and deliver services. This research will explain the essence of researching the market so that marketers become proactive in developing products for the customers. The utilisation of the predictive analysis will allow to mine or accumulate data to design the product so as to fulfil the needs of the customers. Predictive analysis allows marketers to make use of artificial intelligence to correctly data for the market research.

TOPIC 7: To comprehend the marketing recompenses and their implications that an organisation can yield through the use of voice search

RESEARCH AIM: The Dissertation Help will assist in the understanding and the usefulness of calibrating voice search in order to improve their marketing strategies and to cater more number of customers. Due to the technological advancements and various organisations utilising innovative technology, voice search can bring optimisation to what the consumer wants. The research will highlight that how voice search will provide a benefit to the marketer in order to better comprehend the needs and demands of the customers and to develop products accordingly. It will also provide a chance to the marketers to analyse and investigate if their marketing activities are effective or not.

TOPIC 8: To study the differences between Generation Y and Generation Z and the implication of such differences on the marketing strategies of organisations

RESEARCH AIM: This topic will be carefully addressed by the Dissertation writing help in such a manner so as to understand the perspective of the generation y and z and the issues faced by the marketers in developing marketing strategies. Moreover it will be important to understand the fact that it both sorts of generation have various preferences and needs which is supposedly important for marketers to understand. This research will also identify the various marketing strategies or techniques in order to attract the individuals from various generations. It is observed that generation y and generation z have a sizeable age distance and perceive products and services differently.

TOPIC 9: To evaluate the rise and growth of Micro-Influencers and its impact on altering the conventional marketing mechanism

RESEARCH AIM: Dissertation writing help will follow-up in such a manner in order to understand the relation amid the micro-influencers and the conventional marketing mechanism. This research will address who or what a micro-influencer is and the possible effect they can have upon the conventional marketing mechanism. This will consequently establish an understanding of that micro-influencers have a positive or negative effect on the purchasing decision of the consumer. The research will also allow to comprehend that consumer trust and loyalty plays a crucial role in altering the marketing mechanism.

TOPIC 10: To appraise the role of Story Telling Marketing (Brand Stories) in augmenting the engagement level of customers

RESEARCH AIM: The aim of this research will be to identify the possible role played by the story telling marketing (brand stories) that can likely affect the amount of engaged consumers. If a brand does not have positive reviews then it can likely effect its credibility which can be a loss for the organisation. With the help of this Dissertation proposal there will be a need to highlight the notion of brand image and will also deliver knowledge with regards to the importance of customer engagement.

Conclusion

The Dissertation Help is one of the most renowned names in the dissertation writing industry. Students visit us for getting assistance with all of their dissertation related woes, and we manage to resolve away their woes as well effectively.

Thanks to our team of expert writers which also includes Subject Matter Experts for the subject of Marketing, we have been able to make available the provision of free dissertation topics. The purpose of doing this is because we are very much aware that students need to first select a topic and prepare a Dissertation Proposal before they can proceed with writing their dissertation.

The topic needs to be approved before a student can start writing their dissertation. For a subject like Marketing which is so vast ranging, students experience great difficulty in narrowing down one particular topic. Before a student would ask for dissertation writing help, they will most definitely ask for assistance with topic selection.

We are hopeful that the provided topics will prove to be helpful for the students planning to work on their Marketing dissertations.

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